# Destination

A destination is a city, beach, region or general area which contains a collection of activities. For a consistent experience, we strongly encourage partners to always include a destination parameter for all deep links.

You can select a destination using:

* its name with the `msm_int_destination_name` parameter
* coordinates with combination of `msm_int_coords_latitude` and `msm_int_coords_longitude` parameters


If we do not have a destination that matches the submitted parameter, users are directed to the home page.

These parameters are mutually exclusive and cannot be used together. However, they can be used alongside other [deep links](/white-label/deep-link).

## City

If you provide the name of city via the `msm_int_destination_name` attribute, it will display activities which belong to the city in our database which best matches the attribute value.

The example below directs users to Milan's destination page:


```
{baseUrl}?msm_int_destination_name=Milan
```

## Coordinates

Using a city name can be inaccurate. Giving a set of coordinates instead allows it to redirect the customer to the destination page related to the nearest location. When specifying a location via coordinates, both the `msm_int_coords_latitude` and `msm_int_coords_longitude` must be specified and contain valid values.

The example below directs users to Paris' destination page:


```
{baseUrl}?msm_int_coords_latitude=48.866&msm_int_coords_longitude=2.355
```