# Intro to tracking

Tracking the deep links which users follow allows partners to gain a larger view of what their customers are doing. This information can help with decisions related to marketing, sales and other aspects.

We offer multiple GDPR-compliant options for tracking user interaction with deep links:

* [Urchin Tracking Module (UTM) parameters](/white-label/tracking/utm)
* [Channel ID (CID) parameter](/white-label/tracking/cid)