Destination

A destination is a city, beach, region or general area which contains a collection of activities. For a consistent experience, we strongly encourage partners to always include a destination parameter for all deep links.

You can select a destination using its name with with the msm_int_destination_name parameter.

The example below directs users to Milan's destination page:

{baseUrl}?msm_int_destination_name=Milan

If we do not have a destination that matches the submitted name, users are directed to the home page.