Destination

A destination is a city, beach, region or general area which contains a collection of activities.

It is possible to select a destination using one of two possible query parameters. For a consistent experience, we strongly encourage partners to always include a destination parameter for all deep links.

IATA code

You can select a destination by its IATA location code with the msm_int_destination_code parameter.

The example below directs users to London's destination page:

{baseUrl}?msm_int_destination_code=LON

If we do not have a destination that matches the submitted IATA code, users are directed to the home page.

You cannot use this parameter together with the msm_int_destination_name parameter.

Name

You can select a destination using its name with with the msm_int_destination_name parameter.

The example below directs users to Milan's destination page:

{baseUrl}?msm_int_destination_name=Milan

If we do not have a destination that matches the submitted name, users are directed to the home page.

You cannot use this parameter together with the msm_int_destination_code parameter.