CID

A Channel ID (CID) helps track users who make a purchase through a partner's sales channel.

You can use the cid query parameter to send the name of your sales channel. We'll save a record of any purchases made from the deep link.

In the example below, users will land on the London destination page as part of a partner's "Testing" sales channel:

{baseUrl}?msm_int_destination_name=London&cid=Testing

Partners can review a record of purchases made through their sales channels in the Orders report of the affiliate platform, specifically in the Orders tab under the column Affiliate channel.