CID

A Channel ID (CID) helps track users who make a purchase through a partner's sales channel.

You can use the cid query parameter to send the name of your sales channel. We'll save a record of any purchases made from the deep link.

In the example below, users will land on the London destination page as part of a partner's "Testing" sales channel:

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{baseUrl}?msm_int_destination_name=London&cid=Testing

Partners can review a record of purchases made through their sales channels in the Orders report of the partner hub, specifically in the Orders tab under the column Affiliate channel.

Suggested use of the CID parameter

To make the most of the cid parameter, we recommend setting its value to a string that clearly identifies the touchpoint from which the link is generated (e.g., email, app, confirmation page). If available, you can also append the customer's booking reference to the CID value. This helps you verify whether a purchase made through the White Label happened within a specific timeframe after the original booking.

Example cid=email_confirmation_ABC456